The mayor of Miami Seashore, Florida, mentioned {that a} viral actuality TV-themed public service announcement helped town drastically scale back spring break crime for the second yr in a row, leaving residents grateful for the hassle.
Miami Seashore Mayor Steven Meiner took workplace on the finish of 2023, after years of spring break turmoil that left native companies in shambles and residents irked.
After working with metropolis, county, and state authorities to curb chaos throughout spring break in 2024, town’s complete “Actuality Examine” marketing campaign got here to life in 2025.
“I imply, we had [in] the prior years actually killings on our road,” Meiner advised Fox Information Digital. “We had different shootings, mainly modified stampedes, simply from actually a stage of lawlessness and chaos – leaping on police automobiles – it was simply not tolerable.”
“And this yr, the follow-up was the identical measures,” Meiner mentioned. “Identical police presence, identical consequence once more for the governor got here down for a press convention right here, and it was a actuality examine. That is the truth of what’s going to occur right here in the event you don’t play by the principles.”
The “Actuality Examine” video, seen greater than 53,000 occasions because it was posted on Feb. 4, reveals an keen solid of spring break characters able to run amok within the metropolis. Alongside the best way, they’re disenchanted to be taught that Miami Seashore has strict guidelines for spring breakers and plans to implement these guidelines, leaving them disenchanted.
These guidelines ranged from imposing quantity ranges of audio system on the seaside to implementing safety and DUI checkpoints citywide. All through spring break, there was a citywide 6 p.m. curfew and $100 parking charges, which made it cost-prohibitive for some partiers to entry scorching spots.
The town enlisted state troopers and county police to assist native police implement the strict guidelines.
“I’d come again to Miami Seashore, simply not for spring break,” a solid member says on the finish of the video.
Meiner couldn’t be happier with the outcomes.
“The outcomes have been phenomenal,” Meiner mentioned. “I imply, success at each stage you measure it. No killings, no shootings, no main incidents, no stampedes. I can let you know … actually from the hoteliers to eating places to companies, everybody’s appreciative. And actually, virtually universally, our companies are very appreciative of the steps we took, and [it was] a significant success for our metropolis.”
Residents are thrilled with the result, too, based on Meiner.
“And it’s simply wonderful,” he mentioned. “Regardless of the place you go in our metropolis, even individuals who dwell, you recognize, six, seven miles away from the place the exercise passed off, no one needed to see their metropolis seen in a detrimental gentle. They’re so appreciative.”
Miami Seashore shouldn’t be the one metropolis trying to solid off its chaotic spring break fame.
Panama Metropolis Seashore Mayor Stuart Tettemer advised Fox Information Digital that his metropolis has upped its spring break crime deterrence efforts.
“Panama Metropolis Seashore has taken aggressive steps to keep up order in the course of the Spring Break interval, together with focused night seaside closures, enhanced enforcement zones, mutual help partnerships, and public-private screening efforts at Pier Park,” Tettermer mentioned.
“PCB is dedicated to legislation and order, performing swiftly with legislation enforcement to maintain the group secure and family-friendly, and dealing with accountable companies to make sure the unruly spring break legacy stays prior to now.”
