Photograph: Apple
Regardless of all of the criticism and damaging publicity, extra U.S. iPhone customers are prepared to pay for Apple Intelligence than earlier than. A survey carried out by Morgan Stanley discovered “stronger-than-expected Apple Intelligence engagement.”
The survey outcomes additionally counsel that over 80% of U.S. iPhone customers tried Apple Intelligence within the final six months.
iPhone customers don’t thoughts paying for Apple Intelligence
As a part of its AlphaWise survey, Morgan Stanley questioned 3,300 individuals within the U.S. in March. Out of this, 450 individuals owned an iPhone 15 Professional or iPhone 16 with Apple Intelligence entry.
The outcomes will shock you, provided that Apple Intelligence nonetheless lags behind Google and OpenAI within the AI race. As a part of the survey, Morgan Stanley requested members how a lot they’d be prepared to spend on Apple’s AI options every month. Round 17% selected the $5–$9.99 vary, whereas 30% have been comfy spending between $10 and $14.99. 22% are even prepared to pay upwards of $15 per thirty days for AI options on their iPhone.
On common, surveyed customers have been prepared to spend $9.11 per thirty days on Apple Intelligence. That’s up from $8.17 from an analogous survey carried out in September 2024.
Apple at the moment gives Apple Intelligence without cost on its gadgets. Nonetheless, it could finally cost a month-to-month subscription charge for entry to its AI options or lock superior options behind a paid tier. Given the present state of Apple’s AI options, although, a paid Apple Intelligence tier gained’t arrive anytime quickly.
Customers need a skinny or folding iPhone
The surveyed customers additionally need Apple to launch a slim or folding iPhone. The survey outcomes counsel that 40% of U.S. iPhone customers will improve to an iPhone with a brand new kind issue, with 30% inquisitive about a skinny mannequin and 24% inquisitive about a foldable one.
With Apple present process main inside restructuring to strengthen its AI efforts and convey Siri in control with the competitors, Apple Intelligence might finally justify a subscription.
Supply: Searching for Alpha
