In a new report revealed at Searching for Alpha, Morgan Stanley shared the outcomes of its latest survey of three,300 US iPhone homeowners. The topic? Apple Intelligence. And in a shock, shoppers are discovering the iPhone’s AI options extra helpful than the agency anticipated.
Morgan Stanley’s new survey exhibits Apple Intelligence exceeding expectations
Chris Ciaccia writes at Searching for Alpha:
Woodring stated practically 80% of all eligible U.S. iPhone homeowners have downloaded and engaged with Apple Intelligence over the previous six months. Many have described it as straightforward to make use of, progressive or one thing that improves their consumer expertise. As such, practically 42% of respondents stated it’s extraordinarily or essential for his or her subsequent iPhone to have Apple Intelligence; and 54% of respondents who’re prone to improve within the subsequent 12 months stated it’s extraordinarily or essential for his or her subsequent iPhone to have Apple Intelligence.
The survey additionally confirmed that on common, U.S. shoppers would pay as much as $9.11 monthly for limitless Apple Intelligence entry, up 11% from the September 2024 survey.
All of this quantities, per the report, to “stronger-than-expected shopper notion for Apple Intelligence”.
What’s left unsaid is how precisely these survey responses examine to the form of suggestions Morgan Stanley anticipated. That’s an necessary knowledge level that’s lacking.
Nevertheless, at a time when Apple Intelligence tales are likely to deal with Apple’s struggles, comparable to with delayed Siri upgrades, this survey presents a useful further perspective.
9to5Mac’s Take
If you happen to’re tuned into the newest tech information, you’ll know that Apple is usually seen as ‘behind’ its AI competitors.
To the common iPhone consumer although, utilizing Genmoji, notification summaries, or new Images options could also be their first time ever encountering AI. These shoppers might not have something to match Apple Intelligence towards.
In that context, maybe Apple’s gradual AI begin isn’t as huge an issue as some assume. Significantly if iOS 19 is ready to carry the delayed Siri options and different new upgrades, Apple might simply begin being perceived—at the very least by the common consumer—as a frontrunner in AI.
What are your takeaways from this Apple Intelligence survey? Tell us within the feedback.
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